Making Sense of Google’s New Update
by admin on Nov.28, 2003, under Internet
“On Friday, 21st November, Google decided to tighten the “filter”. All hell broke loose as tens of thousands of sites disappeared from positions they had held (in some cases) for years. We noticed some of our client sites plummeting for their major key phrase from being #1 to total invisibility. Yet this was only in highly competitive areas, not for their secondary phrases. These sites were, in most cases, not highly optimized, had not sought reciprocal links but had achieved their rankings through being on the web for 4 or 5 years. The bad news was that their company name and domain included the key phrase, sites (including directories) linking to those sites included the key phrase in their links and Google interpreted this as over-optimization and down they plunged. In many areas all the top 20 ranking sites disappeared, including industry leaders, to be replaced by educational sites, news review sites, government sites, major shopping portals or directories. Something major had happened – but what?”, reports at Making Sense of Google’s New Update
